2020 Census
COVID-19 Advocacy Update
In 2020, the United States Census will be conducted primarily online for the first time. The results will allocate billions of dollars in federal funding to local communities over the next decade, including more than $1 billion to libraries. Census data also determine representation in Congress and state and local governments, and are widely used by researchers, business, and other organizations (including to plan for library services).
To help achieve a fair, accurate, and complete count, many libraries across the country are:
- Providing internet access so residents can respond online, starting on March 12 (residents can also opt to respond by phone or mail);
- Helping jobseekers apply online for 500,000 temporary Census jobs;
- Informing the public about the 2020 Census, options for responding, and how to avoid misinformation and scams; and
- Partnering with local leaders to help reach communities at risk of being undercounted.
Subscribe to ALA's Census newsletter to stay up-to-date.
Resources from ALA
General resources:
- Libraries’ Guide to the 2020 Census (22 pages) - updated January 2020
- Subscribe to ALA’s 2020 Census newsletter
Tip sheets:
- NEW as of June 22, 2020: "Libraries and the 2020 Census: Adapting Outreach in Response to COVID-19" (4 pages)
- NEW as of February 12, 2020: "Libraries and the 2020 Census: Responding to the Census" (2 pages)
- "Libraries and the 2020 Census: Programming, Outreach, and Partnerships" (2 pages)
- “Academic Libraries and the 2020 Census: Reaching College Students” (2 pages)
- "How Can Libraries Help Count All Kids in the 2020 Census?" (2 pages)
- "Preparing My Library for the 2020 Census" (2 pages)
- "How Can My Library Increase Awareness of 2020 Census Hiring?" (2 pages)
- "2020 Census: Key Facts for Libraries" (2 pages)
Recorded Webinars:
- American Libraries Live: "Libraries and the Census" (March 4, 2020)
- "Census 2020 Outreach to Communities of Color" (February 18, 2020)
- "Engaging Teens in the 2020 Census" (February 13, 2020)
- "Responding Online to the 2020 Census: What Libraries Need to Know" (January 30, 2020)
- “Library Programs and Partnerships in the 2020 Census” (December 16, 2019)
- “Preparing Your Library for the 2020 Census” (November 14, 2019)
- “Connecting Your Community to 2020 Census Jobs” (November 6, 2019)
For community leaders:
- NEW: Invite your elected officials to fill out the Census at the library - template letter
- "Library Programs and Partnerships in the 2020 Census" (1 page)
- "Libraries and the 2020 Census: Vital Partners for a Complete Count" (4 pages)
For library trustees:
- For Trustees: Join Library Census Champions
- Library Census Champions recorded webinar (October 1, 2019)
Downloadable graphics:
- Libraries Transform: “Because Librarians Believe Everyone Counts”
- Libraries Transform: “Because Good Decisions Depend on Good Data”
- #CountOnLibraries, Version 1
- #CountOnLibraries, Version 2
- Census Map
- Presentation template: slide deck (PPT) with presenter notes
Resources from the U.S. Census Bureau
- 2020 Census
- 2020 Census mailings
- 2020 Census operational timeline
- 2020 Census jobs application site
- Avoiding fraud and scams
Outreach materials and curriculum:
- Outreach materials
- Statistics in Schools - curriculum and lesson materials for pre-K through adult learners
- Public service announcement toolkit
- Video: "Meet Cecilia, Shaping the Future of Libraries"
Resources for community partners:
- Information for 2020 Census partners
- Regional Census Centers - to contact the Census Bureau staff in your community
- Complete Count Committees - to locate other partners in your community
- Response outreach Area Mapper (ROAM)
- Questions and answers for stakeholders regarding Census response and outreach (Updated January 2020)
- Mobile Questionnaire Assistance Overview (NEW as of February 27, 2020)
Sample letters and questionnaires:
- Sample invitation letter
- Sample paper questionnaire (in English and Spanish)
- Language guides - guides to the 2020 Census questionnaire in 59 languages
- Video Guide to Completing the 2020 Census Online: English, Spanish
- List of Census Questionnaire Assistance phone numbers in 13 languages
- How to Respond to the 2020 Census Paper Questionnaire
Resources from Other Organizations
General resources for libraries:
- Census Counts
- Count All Kids
- 2020 Census Training Video for Public Library Staff (2020 Census Cuyahoga County Library Committee)
- "Census & Sensibility: Preparing Your Library for the 2020 Census" (California Library Association)
- Counted In (University of Maryland College of Information Studies)
- Census 2020 Hard to Count Map - toggle Map overlays to show public library locations (Center for Urban Research at the Graduate Center, City University of New York)
- Democracy Class - curriculum for young adults; free registration required (Rock the Vote)
- Census resources for colleges and universities (Campus Connect)
- Census 2020 Resources (Federal Depository Library Program)
- Census Protection Hotline Partner Toolkit (Lawyers' Committee for Civil Rights Under Law)
- Sesame Street 2020 Census Kit (Sesame Workshop) - downloadable videos, posters, and other resources
- Seussville: Everyone counts in the 2020 Census! - downloadable activities
Online response option:
- "Preparing for the First Digital Census: A Manual for Libraries, CBOs, and Community Advocates" (Digital Equity Laboratory)
- The Internet Self-Response Portal: What to Expect (Census Counts)
- Cybersecurity Best Practices (Census Counts)
- 2020 Census Technology FAQs (Census Counts)
Research briefs:
- "Public Libraries and 2020 Census" (Center for Urban Research at the Graduate Center, City University of New York, October 23, 2018)
- 2020 Census research (Georgetown Center on Poverty and Inequality)
- Hard-to-Count Communities in 2020 Census (Georgetown Center on Poverty and Inequality)
- "Federal Laws That Protect Census Confidentiality" (Brennan Center for Justice, February 2019)
Libraries and the 2020 Census in the News
- "American's libraries report for duty as 2020 Census opens" (March 12, 2020)
- Smart Cities Dive: "Cities can't afford to overlook libraries in the census" (March 9, 2020)
- Public Libraries Online: "The Census Starts in Two Weeks" (March 3, 2020)
- American Libraries: "Special Report: 2020 Census" (March 2, 2020)
- ODLOS Blog: "Outreach and the 2020 Census: a matter of Social Justice" (February 25, 2020)
- LITA Blog: "The 2020 Census Starts in Two Weeks - Are Your Computers Ready?" (February 25, 2020)
- Tennessean: "Nashville Public Library wants every to count in U.S. Census" (February 19, 2020)
- Programming Librarian: "Programming, Partnerships, and Outreach in the 2020 Census" (February 7, 2020)
- The Scoop: “Completing the Count” (January 26, 2020)
- UPI: “Census Bureau aims to improve response rates” (January 23, 2020)
- School Library Journal: “Libraries Are Preparing for the 2020 Census. With Plenty at Stake, There’s Still Work To Be Done” (January 21, 2020)
- The Public Libraries Podcast: “The 2020 Census and Public Libraries” (January 21, 2020)
- ACRL Insider: “Academic Libraries and the 2020 Census: Reaching College Students” (January 16, 2020)
- ALSC Blog: “Libraries Working with Children Play an Important Role in 2020 Census” (January 13, 2020)
- College & Research Libraries News: “Academic libraries can make a difference in the 2020 Census” (January 2020)
- “ALA awards more than $100,000 to 59 Library Census Equity Fund Grantees” (December 19, 2019)
- “Study: More than $1 billion in library funding to be allocated based on Census results” (November 19, 2019)
- ACRL Keeping Up With...: “2020 Census” (November 2019)
- Public Libraries: 2020 Census infographic (October 2019)
- Library Journal: “2020 Census Offers Opportunities for Library Involvement” (Sept 4, 2019)
- Public Libraries Online: "The Census Needs to Hire Half a Million People - Here's How Libraries Can Help" (August 20, 2019)
- The Scoop: "Next Steps on the Census" (August 1, 2019)
- American Libraries: "Making it Count" (June 3, 2019)
- The Scoop: "ALA Joins Group Opposing Census Citizenship Question: Supreme Court Argument will be Heard April 23." (April 2, 2019)
- College & Research Libraries News: "Libraries Can Ensure Everyone Counts in 2020 Census" (February 2019)
- The Scoop: "Census Resources for Libraries: Help Achieve a Complete Count in 2020." (January 15, 2019)
- Governing: “A Better Count” (January 2019)
- The Scoop: "Libraries and the 2020 Census: Workshops Prepare Librarians for Taking a Complete Count." (October 30, 2018)
- The Scoop: “Getting Ready for the 2020 Census: Partnering with Complete Count Committees.” (September 11, 2018)
- The Scoop: “ALA Urges Commerce Department to Reject Census Citizenship Question.” (August 9, 2018)
- District Dispatch: Gearing up for the 2020 Census (April 4, 2018)
Also see ALA's Census advocacy letters, testimony, and comments.
2020 Census Library Outreach and Education Task Force
To advise ALA’s efforts on the 2020 Census, ALA convened a 2020 Census Library Outreach and Education Task Force. Their charge is: "To advise the association on conducting outreach and education to inform library staff about potential impacts—particularly for public libraries—that may arise from the 2020 Census, gathering information from library colleagues about expected impacts and needs, and collaborating with the Census Bureau and other decision makers to best meet the needs of libraries and support an accurate Census.
Composition:
The 2020 Census Outreach and Education Task Force consists of 10-15 members, appointed by the chair of the Washington Office's Advisory Committee and the PLA President-Elect, drawn from the membership at large, serving one two-year term and led by two co-chairs. The roster includes:
- Erin Ackerman, R. Barbara Gitenstein Library, The College of New Jersey
- Tom Adamich, Visiting Librarian Service
- Patricia Ball, Cobb County (GA) Public Library System
- Susan Hildreth, library consultant
- Nate Hill, Metropolitan New York Library Council
- Martha Hutzel, Central Rappahannock (VA) Regional Library
- Jeremy Johannesen, New York Library Association
- Sarah Kostelecky, College of University Libraries & Learning Sciences, University of New Mexico
- Karen Mellor, Rhode Island Office of Library & Information Services
- Janet O’Keefe, Flint (MI) Public Library
- Ramiro Salazar, San Antonio (TX) Public Library
- Jennie Stapp, Montana State Library
- Tracy Strobel, Cuyahoga County (OH) Public Library
- Cecilia Tovar, Santa Monica (CA) Public Library
- Kelvin Watson, Broward County (FL) Libraries Division
Contacts
Larra Clark
Deputy Director, Public Policy & Advocacy
lclark@ala.org
Gavin Baker
Deputy Director, Public Policy & Advocacy
gbaker@alawash.org
Media Contact
Shawnda Hines
Assistant Director, Communications
shines@alawash.org
(202) 628-8410
Share your library’s Census story on social media with the hashtag #CountOnLibraries.