What Is Advocacy?
These definitions were developed by the AASL Advocacy Committee.
Advocacy
On-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library program.
It begins with a vision and a plan for the library program that is then matched to the agenda and priorities of stakeholders.
Public Relations (PR)
One-way communication of getting the message across:
- who we are
- what we do
- when and where
- and for whom
Marketing
A planned and sustained process to assess the customer's needs and then to select materials and services to meet those needs.
- know the customer's needs
- who are they?
- what do they need?
- when and where can we best deliver it?
- what are you willing to pay? ($)