Public Awareness

Libraries Transform is an initiative of the American Library Association, focused on increasing the public awareness of libraries and the critical role they play in transforming lives and communities through education. Libraries Transform provides a collection of free resources, including graphics, key messages, and ideas that can be used for marketing, advocacy, outreach, fundraising, and more. Sign up to access the free resources and tools.

The ALA Communications & Marketing Office oversees public awareness initiatives like National Library Week, Library Card Sign-up Month, and the I Love Libraries website.